5 problems faced by Indian companies in managing distribution channels and how to avoid them. Lack of proper infrastructure and logistics: Many companies struggle with managing their distribution channels...
TV advertising impact and how it’s not as expensive as people think Introduction: Television advertising has been a staple in the marketing world for decades, and for good reason....
Why Low-Quality Websites Can Be a Pain and a Liability for Companies In today’s digital world, your website is often the first interaction between your business and potential customers....
Navigating the IT Landscape: Basic Support and Best Practices In today’s business world, information technology (IT) plays a critical role in almost every aspect of an organization. From managing...
E-Commerce Best Practices: How to Optimize Your Online Sales The practice of selling products and services online is on the rise more than ever for businesses that engage in...
Why OOH is Still Effective in India Out-of-home (OOH) advertising has been a popular mode of advertising in India for many years, and its effectiveness remains high even in...
The Power of Print: Why Printed Marketing Materials Still Matter In today’s digital age, it’s easy to think that print marketing materials have lost their impact. With the rise...
Maximize the Impact of Your Brand Identity A brand identity is one of the most important elements for any business. It’s an application of your values graphically, visually, and...
Effective Ways to Create Brand Identity Creating a brand identity is all about how your company presents itself to the world. It’s the image and personality that sets you...
Understanding Sentiment Analysis: A Thorough Introduction Sentiment analysis is the way to go in mining customers’ feedback so as to maintain a positive reputation on the brand. While businesses...