Why OOH is Still Effective in India Out-of-home (OOH) advertising has been a popular mode of advertising in India for many years, and its effectiveness remains high even in...
The Power of Print: Why Printed Marketing Materials Still Matter In today’s digital age, it’s easy to think that print marketing materials have lost their impact. With the rise...
Maximize the Impact of Your Brand Identity A brand identity is one of the most important elements for any business. It’s an application of your values graphically, visually, and...
Effective Ways to Create Brand Identity Creating a brand identity is all about how your company presents itself to the world. It’s the image and personality that sets you...
Understanding Sentiment Analysis: A Thorough Introduction Sentiment analysis is the way to go in mining customers’ feedback so as to maintain a positive reputation on the brand. While businesses...